Your privacy is critically important to us. At Light Rider Inc., we have a few fundamental principles:
- We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
- We store personal information for only as long as we have a reason to keep it.
- We aim to make it as simple as possible for you to control what information is shared publicly (or kept private), indexed by search engines, and permanently deleted.
- We help protect you from overreaching government demands for your personal information.
- We aim for full transparency on how we gather, use, and share your personal information.
Below is our Privacy Policy, which incorporates and clarifies these principles.
What This Policy Covers
This Privacy Policy applies to information that we collect about you when you use our website.
Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.
Information We Collect
We only collect information about you if we have a reason to do so–for example, to provide our services, to communicate with you, or to make our services better.
We collect information in two ways: if and when you provide information to us, and from outside sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information.
- Communications with Us: You may provide us information when you elect to fill out a contact form, sign up for our newsletter, or otherwise initiate contact with us.
Information We Collect Automatically
We also collect some information automatically:
- Usage Information: We collect general information about the usage of our website. For example, when pages are visited, how often, if certain actions are taken on the website, and how users are referred to the site.
- Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our website from certain geographic regions.
- Information from Cookies & Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. We use cookies and other technologies like pixel tags to help us identify and track visitors, usage, as well as track and understand email campaign effectiveness.
Information We Collect from Other Sources
We may also get information, such as a mailing address, from third party services about individuals who are not yet our users (…but we hope will be!), which we may use, for example, for marketing and advertising purposes like postcards and other mailers advertising our services.
How and Why We Use Information
Purposes for Using Information
We use information about you as mentioned above and for the purposes listed below:
- To further develop and improve our website–for example, by adding new features that we think our users will enjoy or enable deeper understanding of our services.
- To monitor and analyze trends and better understand how users interact with our website, which helps us improve our site and make it easier to use.
- To measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition — for example, we may analyze how many individuals requested to be contacted after receiving a marketing message.
- To monitor and prevent any problems with our website.
- To communicate with you, for example through an email, about offers and promotions offered by Light Rider Inc. we think will be of interest to you, solicit your feedback, or keep you up to date on Light Rider Inc. and our products.
- To personalize your experience using our website, target our marketing messages to groups of our users (for example, those who have expressed interest in our services in a particular fashion or have been a customer for a certain length of time).
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
(1) We have a legitimate interest in using your information — for example, to provide and update our website, to improve our website so that we can offer you an even better user experience, to communicate with you, to measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition, to monitor and prevent any problems with our website; or
(2) You have given us your consent — for example before we place certain cookies on your device and access and analyze them later on.
Sharing Information
How We Share Information
We do not sell our users’ private personal information.
We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:
- Subsidiaries, Employees, and Independent Contractors: We may disclose information about you to our subsidiaries, our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our Services or to process the information on our behalf. We require our subsidiaries, employees, and independent contractors to follow this Privacy Policy for personal information that we share with them.
- Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to provide their services to you. This group includes vendors that help us provide our Services to you (like postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you), those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), and those that help us understand and enhance our Services (like analytics providers). We require vendors to agree to privacy commitments in order to share information with them.
- Legal Requests: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- To Protect Rights, Property, and Others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Light Rider Inc., third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
- Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Light Rider Inc. goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
- With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it — which are described in the section above on How and Why We Use Information — and we are not legally required to continue to keep it.
Security
The security of your Personal Information is important to us. While we strive to use generally acceptable commercial means to protect your Personal Information, we cannot guarantee its absolute security as any information you submit to us through your Internet connection may introduce vulnerabilities to the data you share with us.
Choices
You have several choices available when it comes to information about you:
- Limit the Information that You Provide: If you fill out a form on our website, you can choose not to provide the optional information.
- Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages.
- Set Your Browser to Reject Cookies: At this time, Light Rider Inc. does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Light Rider Inc.’s website.
Your Rights
If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
If you would like to contact us about one of the other rights, please email us at info@lightriderinc.wpengine.com
EU individuals also have the right to make a complaint to a government supervisory authority.
Controllers and Responsible Companies
Light Rider Inc.
6751 Columbia Gateway Drive
Columbia, MD 21046
How to Reach Us
If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us.
Other Things You Should Know
Ads and Analytics Services Provided by Others
Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to report information about your use of our website. This information allows us to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by Light Rider Inc. and does not cover the collection of information by any third party advertisers or analytics providers.
Privacy Policy Changes
Although most changes are likely to be minor, Light Rider Inc. may change its Privacy Policy from time to time. Light Rider Inc. encourages visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you by revising the change log below. Your further use of the website after a change to our Privacy Policy will be subject to the updated policy.